Mother and son duo. On a mission to support parents.

Mother and son team, on a mission to support parents.

Mother and son duo. On a mission to support parents.

We are Irina and Daniil, a mother‑and‑son team who saw the rising tide of parenting anxiety firsthand.


After noticing how often parents felt overwhelmed, we dove into research, discovering that over 70% reported feeling ill‑equipped for everyday parenting challenges.


Irina raised Daniil alone for the first 6 years, and while she had support from her family while she was building her career, books and parenting experts were a huge help. Now, together, they want to make parenting expertise and support available to all parents.


Motivated by our own experiences — we set out to create a go-to website for parenting and expert advice.


In 2024, we started Kidkin. We are on a mission to create an education platform that allows parents to raise their kids with confidence, clarity, and support.


Because after all, it takes a village to raise a kid.


With love,

Irina & Daniil

Recently, dancing at mom's birthday

Daniil and Irina dancing together on her birthday

20 years ago

Recently, dancing at mom's birthday

20 years ago